I don’t know if you’ve heard yet, but Pepsi recently announced they have a new tagline: That’s What I Like.


I mean… are they serious?


How many college degrees did it take to come up with that one?


Not only is it boring, overly simple, and completely lacking in cleverness; there is nothing memorable about it.


And I know most folks probably couldn’t give two shits about this.


But as for me, I work in advertising and have always been mildly obsessed with learning about how companies use creativity to sell more (or less) of their products.


So, as you may have guessed by now, in today’s post, I’ve decided to take it upon myself to come up with some alternative taglines to help promote America’s favorite soda (hey, that’s a pretty good one already!).


Here we go:


  1. The Taste You Crave
  2. Pour. Sip. Enjoy.
  3. We Know We’re The Best
  4. It’s More Than Just Bubbles
  5. Crack Open a Smile
  6. Keep it Sweet
  7. Taste More
  8. Drink Like a Champion
  9. Celebrate More
  10. Tastes Like Home
  11. A Toast to You
  12. Time for a Drink
  13. You Made the Right Choice
  14. Tastes Like America
  15. Drink Up, America
  16. Pour a Glass of Happy
  17. Real Love Has Bubbles
  18. It’s All in the Fizz
  19. There’s Only 1 Winner
  20. Who Could Say No?
  21. It’s the Little Things
  22. The Drink that Gets You
  23. Sweeten Up Your Day
  24. Sippin’ in Style
  25. Honor Your Taste Buds
  26. The Best Things Are Worth Tasting
  27. Drink Legendary
  28. Greatness Never Dies
  29. Make Something that Lasts