They try to take advantage of women – AKA easy targets.
Before you get angry, let me explain.
MLMs (multi-level marketing companies, like LuLaRoe) are nothing new. The MLM business model dates back roughly 80 years, and the way these business grow & operate also hasn’t changed in decades.
If you’ve ever been pitched an MLM— or, worse, if you’ve been in one yourself— then you know exactly what I’m talking about.
MLMs are ALWAYS presented to unwitting “victims” as a money-making opportunity: “Build your own empire.” “Be your own boss.” “There’s no limit on how much you can earn.” The phrase, “get rich quick” may not be used explicitly, but it damn sure is implied.
And the people that buy into this— most of whom are blissfully ignorant women— rarely second-guess these promises.
Or, worse, they may ask questions, but they’ll gladly accept any answer they’re given.
Men, on the other hand, aren’t as easy to pacify once they suspect they’re being lied to.
If you approach a man and pitch him a “life-changing opportunity,” he’ll probably ask how he’s going to make money, what the catch is, and why you’re even making him this offer— but he won’t stop there. He’s going to keep on pushing. He’ll ask follow-up questions; he’ll interrogate you, and you’re probably going to crack under pressure.
Women, on the other hand, tend to be more submissive— it’s just part of our nature. Women tend to accept whatever response you provide to their questions as truth. It’s like the fact that you have an answer is good enough for most of us, and we, as a whole, don’t question what we’re told nearly as much as our male counterparts.
And, yes, OF COURSE, there are exceptions to these rules.
But, generally speaking, this is how it goes down.
And that’s why so many MLMs scale so quickly.
They know that deep down, most of us (both men and women) have a pipe dream of magically earning a bunch of money without doing any real, backbreaking work.
And they also know women tend to hold onto hope a lot tighter than men do—hence the preferred “prospect” for just about every MLM: the stay-at-home mom.
Let’s face it: no other demographic eats up those sales pitches with as much gusto.
These “business opportunities” are always presented the same verbiage—and yet, the stay-at-home mom crowd gobbles it up year after year, decade after decade:
“If you’re willing to invest your time, energy, and just a little bit of money, there’s no limit on how much you can achieve.”
“You can set your own hours, work from home, and still be around for your husband and kids.”
“Wouldn’t it be nice to supplement your husband’s income and have some extra cash?”
And then we’ve got LuLaRoe spewing the fluffliest fluff that ever did fluff: “Creating Freedom Through Fashion.”
Who could say no to that, amiright?
Here’s some more gold from the latest iteration of LuLaRoe’s website:
Notice how everything focuses on feeding your ego and emotions? Not once do they ever address how you’ll make money, or any skills/ qualifications you may need to become successful.
I mean, why would they mention those things? This is an opportunity for EVERYONE.
Everyone who can swing the startup costs, that is.
So, let’s get back to the question I posed earlier: What do LuLaRoe, career gurus, and LinkedIn coaches ALL have in common?
They wouldn’t exist without unwitting women.
So, don’t let these manipulators prey on you.
Stay aware, do your research, and never stop asking questions.