Red Velvet Chips Ahoy

Let me start this post off by saying that I love red velvet.

It’s a fairly recent love affair.  I don’t think I knew what red velvet even was until some point within the last 5 years or so, and I only tried red velvet for the first time even more recently than that.  I don’t know who decided we need red desserts or that they should in some way resemble velvet, but whoever you are, you were right.  I love red velvet.

When I saw these red velvet Chips Ahoy cookies at the store, there was no way I was going home without them.

Red Velvet Chips Ahoy

It’s possible that my expectations were simply too high for these cookies, but I have to blame Nabisco for setting the bar too high.  You can’t just slap the words “red velvet” on any old thing and expect people not to have high hopes, but that being said, these cookies taste nothing like red velvet.

I wasn’t naive enough to expect a red velvet texture from Chips Ahoy (cookies simply aren’t designed to support that kind of fluffiness), but I did expect a red velvet flavor.  That, my friends, was just the first way these cookies disappointed me.

If the flavor at least resembled red velvet somewhat, even if it weren’t spot on, I would have cut Nabisco some slack here; I mean, we are talking about Chips Ahoy– not exactly gourmet stuff.  But the similarities between these cookies and red velvet cake ends with their funny color.  Nothing about this flavor says red velvet to me (and I sampled a lot of them to be sure).

The cookie itself is actually quite dry.  Red Desert would have been a more fitting name, if you ask me.

I also don’t know why they even bother with this self proclaimed “cream cheese flavored chips” nonsense; the filling and chips taste more like imitation white chocolate, and they’re both so sweet that they make you want to get tested for diabetes anyway.

I wouldn’t say these cookies are complete garbage, but I do think it was a mistake to package and sell them as a “red velvet” flavored product.  I’d love for Chips Ahoy to give me a call when they come up with their next flavor, because I think together we can do better than this.

Overall rating: 3 out of 5 stars.  Better luck next time, Nabisco!

Comment below with your favorite Chips Ahoy flavor, and let me know what you thought of the red velvet ones if you’ve tried them too!

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